PLAYGRNDSet the standard together
Early organizers help shape the tools, data standards and platform through real competitions and feedback. They supply official data and bring teams and players into the product.
01 / The local game
PLAYGRND · 2026PLAYGRND
PLAYGRND / For investors
Your football. Your stage.
The match ends. Belonging stays. PLAYGRND connects real games, people and the stories that bring them back.
From local matches to easier organization and more places to play.
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02 / Product
PLAYGRND · 2026Local football. Already on PLAYGRND.
Player profiles, matches, results and share cards are already available. Pick-up football helps teams get together again.
6,356recorded matches
6,165player records
155approved profile claims
2 September 2026, 22:41 UTC · Player records are not a count of active users.
02 / 1203 / 2026–2027 · First 50
PLAYGRND · 2026The first 50. Building together.
Founding Organizers 2026–2027: entry closes at 50 active organizers or 25,000 activated player profiles, whichever comes first.
The core plan stays free
Accepted organizers keep standard core competition management free permanently, including after commercial plans launch. PLAYGRND provides the product, hosting and standard self-service workflow.
Mobile apps · 2026 target
We plan to release iOS and Android apps, subject to testing and app store approval (planned release by the end of 2026).
Outside the free core: manual archive and data work, custom imports, premium support, sponsorship activation, bookings, payments and media, unless separately agreed.
03 / 1204 / 2027 · Games and video
PLAYGRND · 2026Easier team management. More time to play.
Our 2027 plan connects team managers, organizers and people looking for a game.
Player registration and tournament entry
A manager registers players and enters a team in a tournament. We plan to connect this with match reports: WhatsApp AI prepares the entry, then the organizer checks and confirms it.
Pick-up football · one player short
Pick-up football already supports arrangements and RSVPs. In 2027, we want to make it easier to fill an open place, with a clear time, location and team agreement.
Video · second half of 2027
A possible pilot for recording matches and sharing footage with the necessary permissions. This early video step is separate from the later network of fully equipped grounds.
2027 development targets · Video depends on testing, the necessary rights and a feasible pilot.
04 / 1205 / 2028 · Organization
PLAYGRND · 2026From booking a pitch to running a competition.
In 2028, we want to connect arranging games, sharing team costs and running competitions.
Book a pitch
We plan to show available slots, prices and venue rules, with booking for the team.
Share the cost
Shared payments and a wallet should make pitch fees or tournament entry fees easier to split, with clear charges and refund terms.
Run your own competition
The goal is to enable your own competition: format, entries, rules, schedule and results in one place, from 3v3 to 11v11.
2028 plan · Bookings and payments depend on development, suitable partners and agreed terms.
05 / 1206 / 2029 → ∞
PLAYGRND · 2026Football for new generations.
2029 → ∞: our ambition is an all-in-one football platform, connecting the journey from a first pick-up game to a more serious playing career.
First half of 2029 · grounds
The first planned PLAYGRND-enabled grounds bring together video, a scoreboard, rules and reservations. Partnerships and a possible franchise model would grow the network with local hosts.
Second half of 2029 · player choice
Several teams can make an offer, and the player chooses. Terms cover a season or a specific tournament, with agreements formalized through suitable partners.
2029 → ∞ · the whole game
From an amateur looking for a game to a player pursuing a more serious career. Players, organizers, venues, teams, sponsors, stores and partnerships connected in one ecosystem.
Long-term development direction · The network and player offers depend on pilots, partners and agreed rules.
06 / 1207 / Partnerships
PLAYGRND · 2026A team has a need. A partner sees an opportunity.
We plan to connect teams and tournaments with sponsors, sports stores and jersey suppliers.
Teams look for sponsors
Money, equipment, jerseys or entry fees: a team states what it needs, what it offers in return and on what terms.
Sponsors find teams and tournaments
A sponsor finds a community it wants to support. Visibility on a jersey or at a competition, obligations and the value of the partnership should be clearly agreed.
Sports stores and jerseys
Planned integrations connect the offer, sizes and numbers, crest and sponsor printing, group orders and partner discounts. Later, we want to connect orders with checkout and a wallet.
Planned partnership model · Offers, integrations and discounts depend on future agreements with partners.
07 / 1208 / Founder
PLAYGRND · 2026Hrvoje Pavlinović. Building PLAYGRND.
I’m a husband and father of two daughters, with an MSc in Computer Science from FESB and 13+ years of experience. I’m putting my own work and money into PLAYGRND. Backing it also means trusting me to keep building it.
Experience
Ericsson, Profico and Rimac. At ReneVerse I worked on systems handling 1.7B monthly impressions at peak traffic, and at Tilt on live commerce.
A product people can use
PLAYGRND brings together the real history of local competitions. I develop it through conversations with players and organizers.
A long commitment
I’m continuing with my own resources. Investment would add people to operations, speed up development and help us expand into new cities.
1.7B monthly impressions refers to ReneVerse systems at peak traffic.
08 / 1209 / Recommendations
PLAYGRND · 2026Ericsson, Profico and Rimac.
Hrvoje stood out early in his career because he was always eager to learn, challenge the status quo, and take on responsibilities beyond his role. His curiosity, initiative, and drive to improve things made it clear that he had the potential to grow into a strong engineering leader.Ivica Vidovic ↗
Senior Software Engineering Manager, Head of UDM Operations at Ericsson Nikola Tesla; currently board member at Abysalto
Ericsson Nikola TeslaDuring his time at Profico, Hrvoje proved to be someone we could truly rely on. He was not afraid to take responsibility, step outside his comfort zone, and push new initiatives that helped move things forward.I had the pleasure of working with Hrvoje at Rimac, where he served as a Senior Backend Engineer within the department I was leading, building telemetry & over-the-air update systems for hypercars. He's an exceptionally capable engineer who consistently delivered outstanding results in a technically highly challenging domain. His code was built to last, much of it kept running reliably long after he moved on. Reliable as a colleague and a genuine pleasure to work with.Denis Grahovac ↗
Engineering Manager at Rimac then; now Director of Software Engineering at Toming
Rimac Automobili09 / 12
10 / Recommendations
PLAYGRND · 2026Povio, ReneVerse and Tilt.
Hrvoje is a pleasure to work with, open, professional, and transparent in his communication, and someone who reliably delivered on every agreed scope.Hrvoje is a top-tier software engineer who makes a next-level impact. At ReneVerse, he was key to developing our core Web2 and Web3 services, most notably architecting a sophisticated ad engagement data system on AWS that powered our real-time targeting. His mastery of serverless, GraphQL, and blockchain integration is matched by his excellent problem-solving and communication skills. He is also a proactive collaborator and a natural mentor who elevates the entire team. Any team would be lucky to have him.I have been personally messaged various times about the quality and speed of Hrvoje's work across several projects. Everyone is happy having him onboard.10 / 12
11 / Use of funds
PLAYGRND · 2026Where the capital goes.
How we would put €1,000,000 to work for faster growth.
30%€300,000
Operations and new cities
Local coordinators, community onboarding and support.
25%€250,000
Product and automation
WhatsApp AI, match-sheet processing and easier organizer workflows.
20%€200,000
Video and franchise pilot
Video equipment and a pilot model with venues and local partners.
15%€150,000
Competitions and events
Organizing and sponsoring competitions and local events.
10%€100,000
UGC and video content
Player and community content, video production and distribution.
Proposed plan · Track whether players return, organizers save time and partners will pay for the service.
11 / 1212 / Seed investment
PLAYGRND · 2026Bootstrapped. Investment accelerates growth.
We are already building and growing PLAYGRND with our own resources. We are open to €1,000,000 in seed investment to accelerate growth and expansion into new cities.
€250,000
Target investment per investor
Open to one investor funding the full round or a group of investors.
Hrvoje Pavlinović · [email protected] · HILLS Lab · Split
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