Organizer
Teams, schedules, match sheets, results, tables, scorers and publishing.
01 / What we are building
PLAYGRND
From a public record to a football organization and ecosystem.
PLAYGRND already connects real matches, players, teams, tables and scorers. We are testing organizer tools through Sun City, Brda and Liga Bez Briga, with the Hvar Cageball league agreed next. The long-term goal is for that network to become a football organization and an ecosystem of content, services and infrastructure.
Player and team
One profile across competitions, statistics, trophies, teammates and shareable content.
Follower
Public results, profiles and records today; personal following and notifications come next.
The organizer gets simpler operations and more reach. The player gets a career that does not disappear when the season ends.
02 / Why we can reach the users
We know the problem from the inside. We build PLAYGRND alongside leagues, clubs and the people who run them.
PLAYGRND did not come from a search for a market gap. Our founder has developed the idea since 2015, plays in local leagues, knows team managers and organizers, and has worked inside a club and tournament organization.
First-hand football experience
Our founder is a former player and NK Prugovo board member, involved in its youth setup, women's football and local community. That gives us direct insight into match sheets, delays, errors and content bottlenecks.
Proven technical execution
Our founder brings experience from Ericsson, Rimac and Profico, followed by startup work at ReneVerse and TILT, with years spent building and operating production systems, not only prototypes and presentations.
03 / Who pays and why
We start by bringing organizers together. Revenue grows around the community and activity on the platform.
The core product brings competitions, players and audiences together. PLAYGRND earns when it adds new value to that network, not by charging for every result or player profile.
Sponsors and advertisers
They can pay for localized packages around leagues, players, matches, content, streams and measurable reach.
Venues and service providers
They can pay commission when the platform delivers a booking or customer for pitches, equipment, physiotherapy and other services.
Organizers and teams
They can pay for advanced operations, managed payments, media production and additional services. The founding core plan remains free.
This is a working assumption, not current revenue: an average €1-3k in platform revenue per active competition or season from sponsorship, commissions and additional services. Pilots must validate or reject it.
04 / Proof and round
The product is live. Capital lets us prove that people return and the model earns.
We have connected real matches, players and teams. We have not yet proven user retention or repeatable revenue, and we say that openly.
Today
Round
10-25 active competitions and several thousand players claiming their profiles
proof that players return and referrals bring in new organizers
first sponsor activations and a validated revenue assumption per competition
Product figures show the current state; revenue and round targets are working assumptions, not a promised return.